About

Mohana Vamshi Nivarthi is an experienced Customer Success Manager at DataWeave with over 10 years of relevant experience. He holds a PGDM-FT degree in Marketing from the Institute of Management Technology, Ghaziabad, and an Engineer's Degree in Electronics and Communication from Manipal Institute of Technology. Mohana has a strong background in business analysis, strategy, and operations. He has worked in various roles such as Senior Business Analyst and Lead Analyst at DataWeave and Marketplace IT Solutions Pvt Ltd. At DataWeave, he currently holds the position of Customer Success Manager and is responsible for ensuring customer satisfaction and success. In his past roles, Mohana has been instrumental in conceptualizing, designing, and spearheading the development of a web-based system for B2B with inventory tracking, deployment, pricing, and invoicing capabilities, handling business worth $2M. He has also analyzed and improvised marketing campaigns across channels to generate actionable insights, resulting in an improvement in traffic on the website by over 250% in the last 12 months. Mohana's expertise in multi-dimensional analysis of drop-offs at various stages of the customer funnel has resulted in an improvement in overall conversion rate by 25%. He has automated reporting by integrating internal data with external data to have a real-time view of conversions, revenue, spend across channels, categories, etc. Mohana has also been responsible for monthly budgeting for marketing activities across categories and channels, considering the performance from the previous month and setting targets for the next month. He has worked on pricing at a product and transactional level such that the price is competitive, enhancing unit economics, and receives support from the supply side. Mohana has a strong tech stack in web development and has worked on various projects related to it. He is a quick learner and has excellent communication skills. His experience and skills make him a valuable asset to any organization he works with.